Honda Motor Co., Ltd. has officially launched “Discover Honda,” a new content curation media platform on its corporate website. This platform is designed to bring together a wide range of Honda initiatives—products, technologies, designs, and the thoughts of Honda associates—in one easily accessible space, making it a digital “marketplace” for all things Honda.
“Discover Honda” curates articles from multiple Honda-owned media platforms, such as Honda Stories, Honda Technology, Honda Design, Motorsports, HRC, and Honda Sports Challenge. This means users can now explore diverse content—ranging from the latest technologies and design philosophies to motorsports achievements and CSR initiatives—all in one place.
At launch, “Discover Honda” features two special articles: one on the all-new Prelude, which went on sale in Japan in September 2025, and another on Honda’s electric motorcycles. New feature articles will be added monthly, each focusing on a specific theme and offering a multifaceted perspective through curated content.
The concept of “Discover Honda” is inspired by a marketplace, where users can discover a variety of attractive facets of Honda, much like finding different items at a farmers’ market. The platform’s vibrant orange design and logo, which features multiple cubes within the letter D, symbolize the diverse themes and perspectives users can explore.
Previously, Honda communicated its initiatives through several owned media platforms, each focusing on a specific aspect—technology, design, motorsports, or CSR. However, this fragmented approach made it difficult for users to find related articles on the same theme. “Discover Honda” solves this challenge by curating content from all these platforms, providing a unified and comprehensive experience.
Honda plans to expand the range of curated content in the future, ensuring that users continue to find new and exciting facets of the company’s innovations and initiatives.
